Feedback

"Cristy knew Seek was on our Target client list - so when she saw their new TV ad she thought it would make a great radio ad. So she bought the TV ad off TV Register and studied it. She came to the conclusion that rather than turn a 30 second TV ad into a 30 second radio ad, she identified that it would work better as 3 shorter ads in one break (3x10s). So proactively she created 3 incredible examples. This provided the VBR for Paul Edwards to talk to FRANK Media. Client loved it, booked 100% Austereo $100K. This is the Ideas Unit pure target focus working at it's best - lead by Cristy's proactivity, creativeness and resoursefulness." - Andrew Sidwell

"I wanted to highlight a fantastic effort... Pauly E had $20K for September on the line from Menere's BMW based on St Kilda winning through to the Grand Final (Aaron Hamill was voicing ads). So on Friday, Pauly and Cristy came up with a creative concept as a contingency in case the Saints lost - basically twisting the creative to work off the back of their loss! Well we all know that the Saints stumbled and Pauly's $20k from Menere's should have also gone west... however on receiving the back up creative this morning, the client was wrapped with the concept and as a result the $20k of dead money was revived!" - Trent Casson

"There were some outstanding team performances during this feverish 2 days as well as across the weekend to make sure we had the presentation to pull this off. Bag and Cristy and their production counterparts Jonno and Kelli, worked overtime to not only bring the many ideas to life but to actually deliver outstanding creative with no lead time. They blew the opposition apart and left the client with a very clear vision as to exactly how Austereo was going to pull together all the different elements of the campaign." - Trent Casson

"I just wanted to let you know that WE WON BVI PIRATES OF THE CARIBBEAN!!! Thanks to the hard work from the entire team - especially Cristy and her amazing and fast creation of the visual & audio presentation. (I think I could have presented a Black Thunder cross in this format and they would have brought it!) We propped for a total of $127,000 and they've come back and committed $165,000 instead! This is 100% of a buy that was very suited to Nova so again - THANK YOU ALL FOR YOUR HELP & SUPPORT ON THIS!!" - Janine Virtue

"That's when the battle began with Janine working with Bag and Cristy to develop a creative solution that we could then sell into the client. Bag and Cristy turned around a ripper idea in an hour. This forced the agency to reconsider and on Friday lunch time, we found out that we had won Old El Paso with an 80% share after looking as though we were going to get nothing." - Nick Randall

"Hi Cristy, These are really on the money scripts. Well done on nailing this, you keep producing some brilliant work, keep it up champ!!" - Jo Bennett

"Just wanted to say we're really happy with this initiative and the creativity Austereo is showing with Shell this year is way above the general standard in the marketplace." - Maxus General Manager

"Anyway, we just went and presented it all and the client was stoked. Thanks so much for this, the creative really helped bring the idea to life and everyone felt totally positive about it. To be honest, it was the creative which sold the idea and you did an awesome job turning around such good stuff so quickly. Thanks a million. - James Bayes

"Last year at our Melb ANS conference, we agreed one of our benchmarked behaviours would be to treat key post analysis' like we would a pitch. High production values, creativity, and great packaging. Wanted to share with you all a video Cristy built for Nando's Hamish & Andy Pants Off Friday end of year party post analysis. It really brings to life this behaviour. Client had tears in their eyes after watching it. Which is a Peri Peri nice response. Client feedback was amazing. - Andrew Sidwell

"Awesome stuff! It achieves everything you mentioned as benchmarked values - from our end. Better still, for the client, it reconfirms the shared brand values of station and product, and reminds them about the showbiz factor of radio that so often goes missing in action. For a medium that is often criticised for a lack of post-campaign effectiveness, this certainly gives the advertiser a worthy reason to keep spending. Great work." - Paul Chapman

"Cristy - fantastic proactive work by you, this is the type of work that contributes to us writing the great PW - well done and keep it up." - Cathy Thomas

"I would lastly like to express my personal gratitude for the efforts you have put in. The quality of the response was marked by two very important points: 1. It answered the entire brief accurately. 2. The ideas were innovative, exciting, well-presented and most importantly, relevant. This made it very easy to present to ANZ, and with the mock-ups was easily the most interactive and well-received media section in the presentation" - Sean Briggs

"Just received some fantastic news regarding the sponsorship of Kelly Clarkson's Wheels. Nissan Micra were presented this opportunity last week and confirmed their involvement earlier this morning. A great result that has generated a massive $250K on the Today Network during February (100% win from Nova in their heartland) and 3 Nissan Micras to giveaway each week nationally. Congratulations to Simon Kent for selling this to Nissan and the extended team, particularly Cristy for creating 3 amazing video presentations to support the audio" - Amy Kennett

Knights Meats & Deli - Case Study

Early in 2012, I joined Knights Meats & Deli as the Deli Manager. With no hospitality experience, this was a huge learning curve for me, managing a large team within a food service and production business. I am so grateful for my time in the deli as it gave me a passion for family owned business, as well as promoting local produce and the local food economy. I had wonderful opportunities to be involved in the Eat Local Thursday Movement, the Taste Riverina Food Festival, Wagga Wagga Food & Wine Festival and so much more.

Working as Deli Manager, my mind was still always focused on marketing strategy and planning as well as idea generation and overall business growth. I took on more and more marketing duties, until it became clear that I was needed as Marketing Manager full time from 2013. Some of our achievements: